Intentions of Indonesian Consumers on Buying Organic Food

Posted: January 16th 2013

International Journal of Trade, Economics and Finance,Vol. 3, No. 2, April 2012

Intentions of Indonesian Consumers on Buying Organic Food
Budi Suprapto and Tony Wijaya

Abstract—The aim of this study is to examine the model of consumers buying intention towards organic food in Indonesia. Its model presents the relationship among healthy consumption life style, attitude toward organic food, and buying intention of organic food. This study uses survey data gathering from 202 mothers who have a child or children. Result indicates that healthy consumption life style are a good predictor for attitude toward organic food, meanwhile attitude toward organic food directly influence to buying intention
toward organic food.

Index Terms—Attitude toward organic food, consumers buying intention, healthy consumption life style.

read more: http://www.ijtef.org/papers/183-Q10005.pdf

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